Improve Efficiency & Customer Relationships
Direct Store Delivery (DSD) and Route Accounting operations are complex. At each destination, your customer’s workers handle the complete sales cycle — from the ordering process to the delivery of product, invoicing, merchandising and the general management of the customer relationship. How efficiently and effectively these workers perform this wide variety of tasks can have a substantial impact on business results.
Your customers in Food & Beverage Manufacturing who use DSD as their primary path to market often employ multiple field-mobility workers to accomplish their definition of superior customer service.
- Full Service DSD: A single sales representative assigned to all customers (grocery, convenience, institution, etc.) in a territory (route). This could also be an independent distributor or entrepreneur. This person manages all CRM, ordering, delivery, and merchandising for 100% of the accounts on the route. It occurs most often around bakery or dairy distribution
- 2-tiered DSD: 2 representatives split the above tasks with a “Pre-sales” representative managing CRM and order management while another person efficiently delivers and merchandises to planogram compliance.
- 3-tiered DSD: 3 representatives split the work with the first two functioning mostly as does the 2-tiered model. Repeated merchandising of the delivered product is assigned to the third person.
Zebra can help with many DSD challenges, including improved visibility of inventory and planogram compliance, improved visibility into site-specific competitive tactics (in food and beverage), electronic accounting of deliveries, returns, exchanges, and signatures, and even the multimedia delivery of upsell pitches. As a result, Zebra solutions can help your customers:
- Improve customer service
- Increase sales
- Reduce capital expenditures
- Reduce operational expenses
- Improve cash flow